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The whole schtick has something to do with the promotion of
"Sun Earth Day", which similarly to what my favorite day - "Earth Day" does, tries to get us to appreciate the sun in all it's glory. To me this seems like a difficult task because the sun is kinda scary as far as I'm concerned, and the planet Earth just seems so friendly. But, because this video is so strange and I appreciate that, I'll try my hardest to love the sun on March 20th.
Thanks, Jonjon.