Wednesday, February 25, 2009

...But Liquor is Quicker


My dear friend Sarah (the Happy Chef) just told me about something that made me REALLY happy...
It's called Firefly Sweet Tea Vodka, and it sounds just lovely!
Despite my eastern-European Ashkinaz heritage, there seems to be a down-home Southern girl deep within me. Maybe that's why vodka spiked tea sounds so idyllic.
Here's an excerpt from the article in the NYTimes :

“We wanted to be the Jack Daniels of vodka,” he said. “I couldn’t think of anything more Southern than Sweet Tea Vodka.”

The drink made its debut last April. By September, it was sold in 12 states. By March, they hope to reach all 50 states. “I was shocked by how fast it was going,” said Mr. Newitt, who declined to provide sales figures because, he said, other distilleries are planning their versions.

Indeed, Burnett’s Vodka, from Kentucky, unveiled its own sweet tea vodka last month.

For Firefly Distillery, the South is a source not only of inspiration but ingredients. The vodka is distilled, in part, from wine of muscadine grapes, native to Southern states. Some of the tea that is infused in the vodka, after sugar is baked into the leaves, is grown on the Charleston Tea Plantation, about five miles from the distillery.

Firefly introduced new flavors this month, including peach, lemon and mint. But sweet tea loyalists question whether the distillery’s luck will repeat itself.
Drink up folks!